Sanela Diana Jenkins is a Bosnian-born entrepreneur, philanthropist and former reality television personality. She is widely known for founding the functional beverage company Neuro Brands and for appearing on The Real Housewives of Beverly Hills.
Jenkins has an unusual life story that stretches from war-torn Sarajevo to international business and philanthropy. After fleeing Bosnia during the conflict of the 1990s, she settled in London, completed her education and later built a successful business career.
Quick Facts About Sanela Diana Jenkins
| Fact | Details |
|---|---|
| Full Name | Sanela Diana Jenkins |
| Birth Name | Sanela Dijana Ćatić |
| Year of Birth | 1973 |
| Age | 52 years old as of August 2026 |
| Birthplace | Sarajevo, Bosnia and Herzegovina |
| Nationality | Bosnian-born |
| Profession | Entrepreneur, philanthropist and television personality |
| Known For | Neuro Brands and The Real Housewives of Beverly Hills |
| Education | City University London |
| Former Husband | Roger Jenkins |
| Partner | Asher Monroe |
| Children | Four |
| Business | Neuro Brands |
| Estimated Net Worth | About $300 million |
Sanela Diana Jenkins Early Life and Family
Sanela Diana Jenkins was born Sanela Dijana Ćatić in Sarajevo in 1973. She grew up in what was then Yugoslavia in a middle-class Bosnian family.
Her father worked as an economist, while her mother was an accountant. Jenkins was the eldest of two children.
Her early life changed dramatically when war broke out in Bosnia and Herzegovina. She was forced to leave Sarajevo and became a refugee during the conflict.
Jenkins initially spent time in Croatia before eventually moving to London. Her younger brother, Irnis Ćatić, was killed during the Bosnian War, a tragedy that later influenced much of her humanitarian work.
Sanela Diana Jenkins Education
After arriving in London, Jenkins worked various jobs while rebuilding her life. She eventually enrolled at City University London.
She studied subjects related to computer science and economics and graduated from the university. Her education provided an important foundation for her later business career.
Jenkins has often spoken about the sharp contrast between arriving in Britain as a refugee and eventually becoming a successful entrepreneur.
Sanela Diana Jenkins Business Career
Sanela Diana Jenkins entered business after completing her education. One of her early ventures involved the fashion industry, including involvement with the Melissa Odabash swimwear brand.
However, she became particularly well known as the founder of Neuro Brands, a company producing functional beverages.
The Neuro drinks range was developed around beverages marketed for different lifestyle purposes. Jenkins has served as the company’s chair and chief executive.
Her business interests have also extended into entertainment. She established D Empire Entertainment, which has been involved in music, branding and entertainment projects.
These businesses, investments and other financial interests have helped establish Jenkins as a wealthy entrepreneur.
Sanela Diana Jenkins and Neuro Drinks
Neuro Brands became one of the businesses most closely associated with Sanela Diana Jenkins.
The company offers functional drinks designed around different consumer needs and lifestyles. Jenkins launched the business in California and has remained closely involved with its development.
Neuro also became connected to some of Jenkins’ philanthropic activities. The brand has supported high-profile charitable events, including initiatives connected with the Elton John AIDS Foundation.
Her role at Neuro helped distinguish Jenkins from many reality television personalities because she had already established a significant business career before joining television.
Sanela Diana Jenkins on RHOBH
Jenkins became familiar to reality television audiences after joining The Real Housewives of Beverly Hills for Season 12.
She made her debut on the programme in 2022. Her wealth, background, friendships and outspoken personality quickly became significant parts of her storyline.
Viewers were also introduced to aspects of her family life and her relationship with musician Asher Monroe.
However, Jenkins appeared on the show for only one season. She announced in January 2023 that she would not return for the following season.
Her departure came while she was dealing with a high-risk pregnancy. She explained that she needed to prioritise her health and family instead of committing to another season of filming.
Sanela Diana Jenkins Philanthropy
Philanthropy has been a major part of Jenkins’ public life for many years.
She created the Irnis Ćatić Foundation in memory of her younger brother, who was killed during the Bosnian War. The organisation has supported healthcare and other humanitarian causes in Bosnia and Herzegovina.
Jenkins also established the Sanela Diana Jenkins Human Rights Project at UCLA School of Law. The initiative focuses on international justice and human rights.
Following the devastating 2010 earthquake in Haiti, Jenkins worked with actor Sean Penn on humanitarian relief efforts.
She has also supported AIDS-related causes and has been recognised by the Elton John AIDS Foundation for her philanthropic work.
Her experiences as a refugee have remained an important influence on her interest in humanitarian issues, particularly those involving war, displacement and human rights.
Sanela Diana Jenkins Former Husband Roger Jenkins
Sanela Diana Jenkins was previously married to British banker Roger Jenkins, who became a prominent executive at Barclays.
The couple met in London and married in 1999. Their marriage produced two children, a son named Innis and a daughter named Eneya.
Their relationship eventually ended, and the couple divorced. Their financial settlement received widespread media attention because of Roger Jenkins’ substantial wealth.
Despite the end of their marriage, Diana Jenkins became independently recognised through her own businesses, investments and philanthropic activities.
Sanela Diana Jenkins and Asher Monroe
Following her divorce, Jenkins began a relationship with American singer, songwriter and actor Asher Monroe.
The couple became engaged and have built a family together. Their relationship was featured during Jenkins’ time on The Real Housewives of Beverly Hills.
Jenkins and Monroe welcomed their first daughter together, Eliyanah, in 2020.
They later welcomed another daughter, Elodie Mae Book, on August 8, 2023.
Jenkins and Monroe have continued to share parts of their family life publicly, although they generally live outside the regular reality television spotlight.
Sanela Diana Jenkins Children
Sanela Diana Jenkins is the mother of four children.
She shares her two older children, Innis and Eneya, with former husband Roger Jenkins. She also has two younger daughters, Eliyanah and Elodie, with Asher Monroe.
Motherhood has been an important part of Jenkins’ public identity. Her decision to leave The Real Housewives of Beverly Hills was partly connected to prioritising her pregnancy and family.
Sanela Diana Jenkins Net Worth and Earnings
Sanela Diana Jenkins’ net worth is widely estimated at approximately $300 million. However, the exact amount of her personal fortune has not been publicly verified through detailed financial disclosures.
Her wealth has been associated with several sources. These include her divorce settlement, business ventures, investments, property holdings and her ownership interests in companies such as Neuro Brands.
Reports surrounding her divorce from Roger Jenkins frequently described the settlement as extremely valuable. However, estimates vary, and it is difficult to separate her current wealth precisely among investments, businesses and other assets.
Therefore, the commonly reported $300 million figure should be treated as an independent estimate rather than an officially confirmed amount.
Life After The Real Housewives of Beverly Hills
Since leaving RHOBH, Jenkins has largely concentrated on her family, businesses and philanthropic interests.
Her second daughter with Asher Monroe was born several months after she announced her departure from the programme.
Although she remains associated with the Beverly Hills franchise, she has not returned as a regular cast member.
Jenkins continues to maintain a public presence through her businesses, charitable activities and social media.
Sanela Diana Jenkins’ Remarkable Journey
The Sanela Diana Jenkins biography stands out because of the dramatic changes she has experienced throughout her life.
She went from being a young refugee fleeing the Bosnian War to studying in London, entering international business and becoming a multimillionaire entrepreneur and philanthropist.
At 52 years old in August 2026, Jenkins remains best known for her work with Neuro Brands, her extensive philanthropy and her brief but memorable appearance on The Real Housewives of Beverly Hills.
Frequently Asked Questions
Q1: Who is Sanela Diana Jenkins?
Sanela Diana Jenkins is a Bosnian-born entrepreneur, philanthropist and former reality television personality. She is the founder of Neuro Brands and appeared on Season 12 of The Real Housewives of Beverly Hills.
Q2: How old is Sanela Diana Jenkins?
Sanela Diana Jenkins is 52 years old as of August 2026. She was born in Sarajevo in 1973.
Q3: What is Sanela Diana Jenkins’ net worth?
Sanela Diana Jenkins’ net worth is widely estimated at around $300 million. The amount is not officially confirmed and should be regarded as an independent wealth estimate.
Q4: Who is Sanela Diana Jenkins’ husband?
Diana Jenkins was previously married to British banker Roger Jenkins. She is currently in a long-term relationship with and engaged to singer and actor Asher Monroe.
Q5: How many children does Diana Jenkins have?
Diana Jenkins has four children. She has Innis and Eneya with Roger Jenkins and daughters Eliyanah and Elodie with Asher Monroe.
Q6: Why did Diana Jenkins leave RHOBH?
Diana Jenkins left The Real Housewives of Beverly Hills after appearing for one season. She was experiencing a high-risk pregnancy and said she needed to focus on her health and family rather than filming another season.
Q7: How did Diana Jenkins make her money?
Diana Jenkins’ wealth has been linked to business ventures, investments, property and assets associated with her divorce settlement. She is also the founder and chief executive of the functional beverage company Neuro Brands.
